NFTs are also a key component of Web3, the next generation of the World Wide Web.
Budgeting for an NFT campaign in 2023
Web3 Campaign Metrics: A Starting List
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See how brands like Lamborghini, Louis Vuitton, and Jacob & Co. are earning revenue from NFTs, while also growing their customer communities and strengthening their brand engagement.
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Marketing professionals are increasingly including NFTs in their brands’ media campaigns as they embrace the next era of digital marketing, Web 3. According to HubSpot research, 14 percent of content and media planners today already have positions in their communications mix strategy for non-fungible tokens. Amongst brand marketers who are already using NFTs, 39 percent say that these assets provide the best ROI out of all the channels in their media mix.
READ MORENFT marketing will transform the way brands attract, engage, and delight their target customers in the near future. It is still a relatively new concept, but many CMOs are already experimenting with it, analyzing it, and learning about the marketing value of non-fungible tokens.
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