Evolution of the Web: Web 1.0, 2.0, and 3.0
Exploring the history of the internet is important to understand the progress and capabilities of this technology and illustrates potential paths forward as Web 3.0 and beyond are developed. The internet was invented in the late 1960s as a form of military communication known as ARPANET. When it was first introduced to the public in...
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What is Web 3.0? A Simple Guide to the Future of the Internet
By Aziz Vora, Director of Marketing Simply put, Web 3.0 is the next evolution of the internet that promises decentralization, data security, and a user-centric medium that replaces networks with markets that are run by users and controlled by smart contracts that are embedded in tradeable tokens. The best way to look at Web...
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Blockchain: The Future of Social Connections
By Bekkah Frisch, Marketing Executive In recent years, blockchain technology has emerged as a game-changer in various industries—finance, transactions, and most recently, loyalty programs. Social media is the next frontier. With the advent of Web3, a new era of decentralized and community-driven social media platforms is nearly upon us. Decentralized, community-driven social platforms are...
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How to Go to Market with a Web3 Campaign
Discover how to build out your brand’s strategic launch into the Web3 space. Identify brand goals that blockchain makes possible to achieve, determine what metrics to measure to gauge the success of a digital assets campaign, and delve into the budget considerations needed to bring your brand’s vision to life. [jotform id="230646580793161" title="Web3 Pro Campaign...
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Using NFTs To Build Brand Awareness
Awareness is the first stage in the buyer’s journey toward purchasing a product or service. Here, buyers become aware that they have an unfulfilled desire or need and they seek out or discover potential solutions to satisfy their pain point. In this stage, the potential customer may not know what all their options may be,...
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Using NFTs To Drive the Buyer’s Decision to Purchase
by Alex Abrams, Director of Customer Success, Web3 Pro From the initial stage of Awareness and through the potentially lengthy Consideration phase, the buyer has likely compared the pros and cons of each alternative and finally reached the decision to Purchase. How Buyers Reach the Decision Stage When considering whether to choose any brand, buyers...
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Using NFTs To Influence Consideration in the Buyer’s Journey
by Alex Abrams, Director of Customer Success, Web3 Pro The Consideration stage follows the Awareness stage in the buyer’s journey. Here, the potential customer has determined that he has a desire or need to be resolved and is researching, comparing, and considering alternative brands as his solution. Awareness has brought attention to the pain point...
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Using NFTs to Strengthen Customer Retention
by Alex Abrams, Director of Customer Success, Web3 Pro Every marketer and business owner knows it is less expensive to sell to a current customer than to acquire a new one. Customer retention is a flywheel of profit generation. When customers are delighted with their brand experience, they typically remain loyal to that brand, with...
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Web3 Pro Connects Brands with the Internet of the Future
by Jeff Milligan, Vice President, Customer Success, Web3 Pro Web3 Pro has a proven track record of pioneering innovative Web 3.0 technology since 2018. Since then, the Palo Alto-based company has become the leading solutions provider to enterprises creating NFTs, digital goods, and digital records for their brand marketing strategies. Web3 Pro has experience in...
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Integrating NFTs into Your Brand Campaign Strategy
by Jeff Milligan, Vice President, Customer Success, Web3 Pro Marketing professionals today are increasingly including NFTs in their brands’ media campaigns as the new media landscape expands and evolves toward the next era of digital marketing, Web 3.0. According to HubSpot research, in fact, 14 percent of content and media planners today have positions...
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