Blockchain: The Future of Social Connections
By Bekkah Frisch, Marketing Executive In recent years, blockchain technology has emerged as a game-changer in various industries—finance, transactions, and most recently, loyalty programs. Social media is the next frontier. With the advent of Web3, a new era of decentralized and community-driven social media platforms is nearly upon us. Decentralized, community-driven social platforms are...
Read More
No Cap: Engaging with Gen Z using NFTs
By Jeffrey Milligan, VP, Customer Success, Web3 Pro Gen Z embodies the most powerful customer potential witnessed to date in Marketing. In comparison with all prior generations, it is better educated, more affluent, involved to a greater extent with causes beyond the individual self, more cognizant of the imperative to care for our planet, and...
Read More
How Brands Can Use NFTs to Influence and Accelerate the Buyer’s Journey
Motivating a prospective customer to advance from awareness to becoming a repeat customer and a brand advocate can be challenging. Modern CMOs and brand marketers know that the buyer’s journey rarely follows a straight line directly to Purchase. For the busy consumer in a competitive market, there are often distractions and delays. Nonetheless, the marketer’s...
Read More
The Importance of an NFT Wallet for Managing Digital Assets
by Yuri Kundin, Vice President, Strategy and Operations, Web3 Pro Individuals need an NFT wallet to buy and collect NFTs, and brand teams benefit by understanding how wallets work and the need to create tokens that are compatible. Integrating NFTs into an NFT wallet is a key component of an effective go-to-market strategy and this...
Read More
Web3 Campaign Metrics: A Starting List
by Yuri Kundin, Vice President, Strategy and Operations, Web3 Pro Management guru Peter Drucker had said, “What gets measured gets improved.” Some key campaign metrics your NFT sale should include: Number of customers and the revenue and ROI they generated. Number of impressions gained on your website and social media platforms. The growth of your...
Read More
Creative Toolkit for Digital Asset Campaigns
by Bekkah Frisch, Marketing Executive, Web3 Pro Identify Your Target Market While you likely have already defined a target market for your IRL products and services, as well as personas and messaging, launching an NFT campaign may require you to assess whether you need to make changes. In the case of Louis: The Game , Louis...
Read More
Budgeting for an NFT Campaign
by Yuri Kundin, Vice President, Strategy and Operations, Web3Pro There are three key things to consider when budgeting for an NFT campaign: Artwork Marketing Peripheral costs Artwork for the NFT There are varying approaches to developing artwork for an NFT, running the whole gamut from a pixelated image, photograph, AI-generated design, all the way to...
Read More
