No Cap: Engaging with Gen Z using NFTs
By Jeffrey Milligan, VP, Customer Success, Web3 Pro Gen Z embodies the most powerful customer potential witnessed to date in Marketing. In comparison with all prior generations, it is better educated, more affluent, involved to a greater extent with causes beyond the individual self, more cognizant of the imperative to care for our planet, and...
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Budgeting for an NFT Campaign
by Yuri Kundin, Vice President, Strategy and Operations, Web3Pro There are three key things to consider when budgeting for an NFT campaign: Artwork Marketing Peripheral costs Artwork for the NFT There are varying approaches to developing artwork for an NFT, running the whole gamut from a pixelated image, photograph, AI-generated design, all the way to...
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7 Ways NFTs Can Transform Your Brand Marketing Strategy
by Jeff Milligan, Vice President, Customer Success, Web3 Pro NFT marketing will transform the way brands attract, engage, and delight their target customers in the near future. It is still a relatively new concept, but many CMOs are already experimenting with it, analyzing it, and learning about the marketing value of non-fungible tokens. What are...
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Web3 Pro brand marketing with collectible NFTs for Lamborghini
by Bekkah Frisch, Marketing Executive, Web3 Pro Web 3 Pro, a leading Web3 martech platform that helps brands create and deliver Web3 marketing strategies, is helping Lamborghini enter the world of metaverse marketing with a brand campaign that combines innovative gamification and collectible NFTs to drive consumer engagement. In its creative marketing campaign, the...
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Web3 Pro helps Lamborghini to Market NFTs in the Digital World
Christian Ferri, CEO of Web3 Pro, and Christian Mastro, CMO of Lamborghini, discuss their NFT partnership. Why is Lamborghini entering the digital world? Mastro: We feel that the younger generation today has a blurred line between the digital and physical worlds, and we want to stay relevant—just as Lamborghini always has been. In the past,...
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Louis Vuitton puts Web3 Marketing in its Bag
by Christine Mansour, Operations Manager, Web3 Pro The Louis Vuitton brand has always kept its finger on the pulse of the market. It was one of the first luxury brands to embrace the Internet 25 years ago. Enriched by the knowledge and insights gained over a hundred and sixty years in business, Louis Vuitton knows...
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