By Bekkah Frisch, Marketing Executive In today’s digital age, businesses are constantly searching for innovative strategies to engage with their target audience. Community marketing has emerged as a powerful approach for brands of today. This type of marketing, which was popularized by marketing pioneer Dr. Philip Kotler, is focused on building connections and fostering meaningful relationships between brands and their customers.
Budgeting for a Web3 Campaign Web3 Campaign Metrics: A Starting List Creative Toolkit for Digital Asset Campaigns A successful entrance into Web3 Marketing starts long before your campaign goes live. The downloadable PDF resources below give your team everything you need to begin planning your brand’s entrance into the space.
By Bekkah Frisch, Marketing Executive In recent years, non-fungible tokens (NFTs) have taken the world by storm. These digital assets, which are unique and cannot be replicated, have been used to sell everything from digital artwork to tweets. However, the music industry has also started to explore the potential of NFTs. Let’s explore how music studios and artists alike can
By Bekkah Frisch, Marketing Executive Lamborghini is a brand that’s synonymous with luxury, speed, and exclusivity. To celebrate the brand’s 60th anniversary and the announcement of its first-ever plug-in hybrid V12 High-Performance Electrified Vehicle (HPEV), Lamborghini partnered with Web3 Pro, a leading NFT and Web3 marketing technology partner, to create a unique and engaging NFT campaign that would drive
By Aziz Vora, Director of Marketing Amazon, the global e-commerce behemoth, is rumored to be making a significant move into the digital assets market with the introduction of an Amazon NFT Marketplace. The company has reportedly been exploring the development of a digital collectibles platform for some time, and is said to be working with various industry leaders, including layer-1
By Bekkah Frisch, Marketing Executive A decentralized autonomous organization, or DAO, is a type of organization that operates on a blockchain network. It is designed to be decentralized, meaning that it does not have a central authority or hierarchical structure. Instead, decisions and actions are made by the members of the DAO through a democratic and decentralized process that is facilitated
By Bekkah Frisch, Marketing Executive In recent years, the rise of privacy laws such as GDPR and the California Privacy Act has created significant challenges for digital marketers. These laws restrict the collection and use of personal data, making it difficult for marketers to track user behavior and personalize their advertising. With how third-party trackers like Meta’s pixel are designed, companies
By Aziz Vora, Director of Marketing The digital marketing landscape has undergone tremendous changes over the past decade, with new technologies, platforms, and tools emerging constantly. The advent of Web 2.0 brought about a new era of user-generated content and social media, which changed the way businesses engaged with their audiences. However, even with the emergence of new technologies and platforms, the
Introduction Blockchain technology has emerged as one of the most transformative technological innovations of recent times. It has the potential to revolutionize the way we interact with each other, transact, and do business. In this blog post, we’ll explore what blockchain is, how it functions, and what brands can use it for. Bitcoin, the world’s first blockchain, was deployed for the
By Bekkah Frisch, Marketing Executive NFTs, which have been variously rebranded as digital collectibles, digital assets, tokens, and branded terms like Starbucks’ Journey Stamps, have gotten a bit of a bad rap. The general public has heard about Bored Apes selling for millions of dollars but they haven’t seen the value behind the technology. That’s why the future of NFTs isn’t in rampant speculation
By Bekkah Frisch, Marketing Executive To understand what a smart contract is, you first need a basic primer on the history of the internet, which started in the 1960s with the military’s use of ARPANET. Just under 30 years later, the worldwide web started to see adoption from the wider public in a read-only environment we now think of as Web 1.0.
Exploring the history of the internet is important to understand the progress and capabilities of this technology and illustrates potential paths forward as Web 3.0 and beyond are developed. The internet was invented in the late 1960s as a form of military communication known as ARPANET. When it was first introduced to the public in the 1990s, it was undoubtedly
By Aziz Vora, Director of Marketing Simply put, Web 3.0 is the next evolution of the internet that promises decentralization, data security, and a user-centric medium that replaces networks with markets that are run by users and controlled by smart contracts that are embedded in tradeable tokens. The best way to look at Web 3.0 is the “decentralized web”, meaning
By Bekkah Frisch, Marketing Executive In recent years, blockchain technology has emerged as a game-changer in various industries—finance, transactions, and most recently, loyalty programs. Social media is the next frontier. With the advent of Web3, a new era of decentralized and community-driven social media platforms is nearly upon us. Decentralized, community-driven social platforms are almost here Unlike Web2 companies such
Discover how to build out your brand’s strategic launch into the Web3 space. Identify brand goals that blockchain makes possible to achieve, determine what metrics to measure to gauge the success of a digital assets campaign, and delve into the budget considerations needed to bring your brand’s vision to life. [jotform id="230646580793161" title="Web3 Pro Campaign Planning Resources Request"]
By Jeffrey Milligan, VP, Customer Success, Web3 Pro Gen Z embodies the most powerful customer potential witnessed to date in Marketing. In comparison with all prior generations, it is better educated, more affluent, involved to a greater extent with causes beyond the individual self, more cognizant of the imperative to care for our planet, and is likely to assume leadership
Motivating a prospective customer to advance from awareness to becoming a repeat customer and a brand advocate can be challenging. Modern CMOs and brand marketers know that the buyer’s journey rarely follows a straight line directly to Purchase. For the busy consumer in a competitive market, there are often distractions and delays. Nonetheless, the marketer’s brand strategy must help potential
Awareness is the first stage in the buyer’s journey toward purchasing a product or service. Here, buyers become aware that they have an unfulfilled desire or need and they seek out or discover potential solutions to satisfy their pain point. In this stage, the potential customer may not know what all their options may be, but know that potential solutions
by Alex Abrams, Director of Customer Success, Web3 Pro From the initial stage of Awareness and through the potentially lengthy Consideration phase, the buyer has likely compared the pros and cons of each alternative and finally reached the decision to Purchase. How Buyers Reach the Decision Stage When considering whether to choose any brand, buyers may rely on social proof.
by Alex Abrams, Director of Customer Success, Web3 Pro The Consideration stage follows the Awareness stage in the buyer’s journey. Here, the potential customer has determined that he has a desire or need to be resolved and is researching, comparing, and considering alternative brands as his solution. Awareness has brought attention to the pain point and he is now in
by Alex Abrams, Director of Customer Success, Web3 Pro Every marketer and business owner knows it is less expensive to sell to a current customer than to acquire a new one. Customer retention is a flywheel of profit generation. When customers are delighted with their brand experience, they typically remain loyal to that brand, with all other factors being equal.
by Jeff Milligan, Vice President, Customer Success, Web3 Pro Web3 Pro has a proven track record of pioneering innovative Web 3.0 technology since 2018. Since then, the Palo Alto-based company has become the leading solutions provider to enterprises creating NFTs, digital goods, and digital records for their brand marketing strategies. Web3 Pro has experience in branding, media, and technology, with
by Yuri Kundin, Vice President, Strategy and Operations, Web3 Pro Individuals need an NFT wallet to buy and collect NFTs, and brand teams benefit by understanding how wallets work and the need to create tokens that are compatible. Integrating NFTs into an NFT wallet is a key component of an effective go-to-market strategy and this makes it easier to leverage
by Yuri Kundin, Vice President, Strategy and Operations, Web3 Pro Management guru Peter Drucker had said, “What gets measured gets improved.” Some key campaign metrics your NFT sale should include: Number of customers and the revenue and ROI they generated. Number of impressions gained on your website and social media platforms. The growth of your online community numbers and engagement.
by Bekkah Frisch, Marketing Executive, Web3 Pro Identify Your Target Market While you likely have already defined a target market for your IRL products and services, as well as personas and messaging, launching an NFT campaign may require you to assess whether you need to make changes. In the case of Louis: The Game , Louis Vuitton's goal is to capture